EYES DO NOT LIE. INVESTIGATION OF THE EFFECTIVENESS OF OUTDOOR ADVERTISING INSTRUMENTS: AN APPLIED NEUROMARKETING RESEARCH WITH EYE-TRACKING TECHNIQUE

Sik E., Soba M.

ACTA BIOETHICA, cilt.27, sa.2, ss.235-246, 2021 (SCI-Expanded) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 27 Sayı: 2
  • Basım Tarihi: 2021
  • Dergi Adı: ACTA BIOETHICA
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, Fuente Academica Plus, Directory of Open Access Journals
  • Sayfa Sayıları: ss.235-246
  • Anahtar Kelimeler: advertising, neuromarketing, eye tracking, survey, recognition method
  • Uşak Üniversitesi Adresli: Evet