EYES DO NOT LIE. INVESTIGATION OF THE EFFECTIVENESS OF OUTDOOR ADVERTISING INSTRUMENTS: AN APPLIED NEUROMARKETING RESEARCH WITH EYE-TRACKING TECHNIQUE

Sik E., Soba M.

ACTA BIOETHICA, vol.27, no.2, pp.235-246, 2021 (SCI-Expanded, SSCI, Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 27 Issue: 2
  • Publication Date: 2021
  • Journal Name: ACTA BIOETHICA
  • Journal Indexes: Science Citation Index Expanded (SCI-EXPANDED), Social Sciences Citation Index (SSCI), Scopus, Academic Search Premier, Fuente Academica Plus, Directory of Open Access Journals
  • Page Numbers: pp.235-246
  • Keywords: advertising, neuromarketing, eye tracking, survey, recognition method
  • Uşak University Affiliated: Yes