The İmpact of Cause and Consumer Related Factors on Purchase İntention in Cause Related Marketing

CEYLAN H. H., KÖSE B., AYDIN M.

2nd International Biannual Social Business@Anadolu Conference, Social Business - Business as if People Mattered, Eskişehir, Turkey, 10 - 13 June 2015, pp.145-152, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: Eskişehir
  • Country: Turkey
  • Page Numbers: pp.145-152
  • Uşak University Affiliated: Yes