Measuring Willingness to Buy by Using Galvanic Skin Response and Heart Rate: Implication in Marketing

BOZ H., KÖSE U.

International Conference on Artificial Intelligence and Applied Mathematics in Engineering(ICAIAME 2019), Antalya, Turkey, 20 - 22 April 2019, pp.88, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Antalya
  • Country: Turkey
  • Page Numbers: pp.88
  • Uşak University Affiliated: Yes