The Influence of Atmospheric Cues on Impulsive Buying Behavior: Exploring the Roles of Utilitarian and Hedonic Browsing

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KARAHAN M. O., ŞAHİN F.

TRŽIŠTE = MARKET, vol.37, no.1, pp.73-94, 2025 (ESCI)

• Publication Type: Article / Article
• Volume: 37 Issue: 1
• Publication Date: 2025
• Doi Number: 10.22598/mt/2025.37.1.73
• Journal Name: TRŽIŠTE = MARKET
• Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM, Business Source Elite, Business Source Premier, Central & Eastern European Academic Source (CEEAS), EconLit, Directory of Open Access Journals
• Page Numbers: pp.73-94
• Uşak University Affiliated: Yes