Tourism Management Perspectives, vol.41, 2022 (SSCI)
This research aims at exploring and interpreting critically the impacts of tourism on Amsterdam Pride festival in the context of gender equality (SDG 5) and responsible consumption (SDG 12) based on the perceptions and meaning-makings of tourists/visitors attending the Amsterdam Pride. Drawing on 40 in-depth interviews with LGBTQ+ participants supported by participant observation during the event to ensure data triangulation for reflexive inquiry, an inductive thematic content analysis was conducted. The findings highlight that Pride from past to present has been undergoing a major transformation from political and grassroots movements towards a more commercial and an entertainment activity as a new field of agency whose ‘fun’ is also political. This research also contributes to the understanding of gender equality (SDG 5) through considering sexual and gender identity minorities that are not highlighted in SDGs.