Value Based Pricing A Research on the Service Sector using Van Westendorp Price Sensitivity Scale

CEYLAN H. H., KÖSE B., AYDIN M.

2nd International Conference on Strategic Innovative Marketing, PRAG, Czech Republic, 13 - 17 September 2013, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: PRAG
  • Country: Czech Republic
  • Uşak University Affiliated: Yes