The Impact of Social Media Pages on Customer Equity and Purchase Intention An Empirical Study of Mobile Operators

ALKAYA A., TAŞKIN E.

İşletme Araştırmaları Dergisi, vol.3, no.9, pp.122-133, 2017 (TRDizin)

• Publication Type: Article / Article
• Volume: 3 Issue: 9
• Publication Date: 2017
• Doi Number: 10.20491/isarder.2017.291
• Journal Name: İşletme Araştırmaları Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.122-133
• Open Archive Collection: AVESIS Open Access Collection
• Uşak University Affiliated: Yes