Product Placement Efficiency in Marketing Communication Strategy

SOBA M., AYDIN M.

INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT, vol.8, no.12, 2013 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 8 Issue: 12
• Publication Date: 2013
• Doi Number: 10.5539/ijbm.v8n12p111
• Journal Name: INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT
• Open Archive Collection: AVESIS Open Access Collection
• Uşak University Affiliated: Yes