The Effect of Nostalgia Proneness, Brand Image and Brand Trust onPurchase Intention and Brand Loyalty in Retro Marketing Applications (E-SCI)
SOBA M., TAŞTEPE Ö.
PACIFIC BUSINESS REVIEW INTERNATIONAL, vol.12, no.11, pp.84-91, 2020 (ESCI)
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Publication Type:
Article / Article
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Volume:
12
Issue:
11
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Publication Date:
2020
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Journal Name:
PACIFIC BUSINESS REVIEW INTERNATIONAL
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Journal Indexes:
Emerging Sources Citation Index (ESCI)
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Page Numbers:
pp.84-91
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Uşak University Affiliated:
Yes