Using Neuromarketing Tools in Hospitality and Tourism Research

BOZ H., KOÇ E.

in: Advanced Research Methods in Hospitality and Tourism, Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani, Editor, Emerald Publishing, Bingley, pp.87-109, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: Emerald Publishing
  • City: Bingley
  • Page Numbers: pp.87-109
  • Editors: Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani, Editor
  • Uşak University Affiliated: Yes