How Social Media Influencers Shape Online Impulsive Buying: The Mediating Role of Parasocial Interaction

KARAHAN M. O.

TOURISM & MANAGEMENT STUDIES, cilt.21, sa.21, ss.113-125, 2025 (ESCI, Scopus)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 21 Sayı: 21
  • Basım Tarihi: 2025
  • Doi Numarası: 10.18089/tms.20250107
  • Dergi Adı: TOURISM & MANAGEMENT STUDIES
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Scopus, Hospitality & Tourism Complete, Hospitality & Tourism Index, Directory of Open Access Journals, DIALNET
  • Sayfa Sayıları: ss.113-125
  • Anahtar Kelimeler: Digital Marketing, Social Attraction, Parasocial Interaction, Online Impulsive Buying Behavior
  • Uşak Üniversitesi Adresli: Evet