The Impact of Cause and Consumer Related Factors on Purchase Intention in Cause Related Marketing

CEYLAN H. H., KÖSE B., AYDIN M.

2nd International Biannual Social Business@Anadolu ConferenceSocial Business: Business As If People Mattered, 11 - 13 Haziran 2015

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Uşak Üniversitesi Adresli: Evet