The Impact of Cause and Consumer Related Factors on Purchase Intention in Cause Related Marketing

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CEYLAN H. H., KÖSE B., AYDIN M.

2nd International Biannual Social Business@Anadolu ConferenceSocial Business: Business As If People Mattered, 11 - 13 Haziran 2015, (Tam Metin Bildiri)

• Yayın Türü: Bildiri / Tam Metin Bildiri
• Uşak Üniversitesi Adresli: Evet