The Impact of Cause and Consumer Related Factors on Purchase Intention in Cause Related Marketing

CEYLAN H. H., KÖSE B., AYDIN M.

2nd International Biannual Social Business@Anadolu ConferenceSocial Business: Business As If People Mattered, 11 - 13 June 2015, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Uşak University Affiliated: Yes