SPONSORLUK FAALİYETLERİNDE TÜKETİCİ ETNOSENTRİZMİ,TÜKETİCİ KOZMOPOLİTLİĞİ, MÜSABAKALARA KATILIM VESPONSOR MARKASINA TUTUMUN MARKA GÜVENİNE ETKİSİÜZERİNE BİR ARAŞTIRMA
Copy For Citation
CAN P., YİĞİT İ.
JOURNAL OF SELCUK COMMUNICATION, vol.10, no.1, pp.98-119, 2017 (Peer-Reviewed Journal)
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Publication Type:
Article / Article
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Volume:
10
Issue:
1
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Publication Date:
2017
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Journal Name:
JOURNAL OF SELCUK COMMUNICATION
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Journal Indexes:
TR DİZİN (ULAKBİM)
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Page Numbers:
pp.98-119
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Uşak University Affiliated:
Yes