SPONSORLUK FAALİYETLERİNDE TÜKETİCİ ETNOSENTRİZMİ,TÜKETİCİ KOZMOPOLİTLİĞİ, MÜSABAKALARA KATILIM VESPONSOR MARKASINA TUTUMUN MARKA GÜVENİNE ETKİSİÜZERİNE BİR ARAŞTIRMA

CAN P., YİĞİT İ.

JOURNAL OF SELCUK COMMUNICATION, vol.10, no.1, pp.98-119, 2017 (TRDizin)

  • Publication Type: Article / Article
  • Volume: 10 Issue: 1
  • Publication Date: 2017
  • Journal Name: JOURNAL OF SELCUK COMMUNICATION
  • Journal Indexes: TR DİZİN (ULAKBİM)
  • Page Numbers: pp.98-119
  • Uşak University Affiliated: Yes