The media categorizes people in society by dividing them into groups. This situation, referred to as the target audience, is also used extensively in advertisements. With the understanding that there is no advertisement without a clear target audience, advertising strategies are determined for the expectations and characteristics of the target audience, especially by making age distinction. Gender roles are also reflected in television commercials. Advertisements reach large masses by frequently using gender roles and stereotypes and reinforce these stereotypes. Advertisements are of great importance in transforming gender stereotypes. Advertising campaigns that emphasize gender equality have the potential to change social norms and build a more egalitarian society. With the impact of initiatives such as the Unstereotype Alliance Platform, the number of advertisements trying to change gender perceptions has increased. Studies examining the perspectives of viewers from different generations on advertisements prepared with this new approach are limited. Considering the increase in the elderly population in the world, it is possible to say that many products are marketed by appealing to the elderly in advertisements. In this study, it will be tried to reveal how the representation of the elderly in advertisements is perceived by the elderly by taking gender into consideration with the interview technique. The study was conducted using the interview technique from qualitative methods. Within the framework of the research, in-depth interviews were conducted with 8 participants belonging to the Baby Boomer generation (born between 1946-1964) using a structured interview technique. The findings of the study were analyzed and various suggestions were presented. As a result of the study, the participants positively evaluated the fact that men and women in the commercial support each other in household chores. All participants stated that they found the advertisement impressive. Participants stated that they attach importance to the domestic cooperation and sacrifice in the advertisement. In line with these results, it can be suggested that advertisers and advertising agencies should include more advertisements that reflect the various aspects and rich experiences of the lives of older individuals.