Use of Crisis Communication-Reaction Strategies within the Scope of Corporate Apologia Theory: A Research Study on Cases
in: Public Relations and Advertising Theories: Concepts and Practices, B.Oğuz AYDIN, Emine ŞAHİN, Özlem DUĞAN, Editor, Peter Lang, Berlin, pp.97-115, 2018
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2018
- Publisher: Peter Lang
- City: Berlin
- Page Numbers: pp.97-115
- Editors: B.Oğuz AYDIN, Emine ŞAHİN, Özlem DUĞAN, Editor
- Uşak University Affiliated: Yes