Investigation of Brand Positioning in Hotel Managements by Text Mining: A Case of Izmir Province


ÇATIR O.

in: Hospitality Tourism:Managerial Percpectives Practices, Dr. Elbeyi PELİT, Dr. H. Hüseyin SOYBALI, Dr. Ali AVAN, Editor, Peter Lang Yayınevi, Bern, pp.349-368, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Peter Lang Yayınevi
  • City: Bern
  • Page Numbers: pp.349-368
  • Editors: Dr. Elbeyi PELİT, Dr. H. Hüseyin SOYBALI, Dr. Ali AVAN, Editor
  • Uşak University Affiliated: Yes