IT Strategies for Effective Marketing in Globally Diverse Corporate Environments

Upreti K., Yadav A., Rai A. K., ATASEVER M., Sharma S., Radhakrishnan G.

2025 World Skills Conference on Universal Data Analytics and Sciences, WorldSUAS 2025, Indore, India, 22 - 23 August 2025, (Full Text) identifier

  • Publication Type: Conference Paper / Full Text
  • Doi Number: 10.1109/worldsuas66815.2025.11199065
  • City: Indore
  • Country: India
  • Keywords: Cross-Cultural Management, Cultural Adaptability, Diverse Work Environments, Global Business Strategy, Inclusive Marketing, Information Technology(IT), Market Segmentation, Strategic Marketing
  • Uşak University Affiliated: Yes

Abstract

Today, organizations discern multicultural teams, dynamic consumer tastes and shrinking landscapes of competition bordering on the internet-centric global economy. This paper investigates the role of IT strategies in improving the strategic marketing within different corporate environments. An examination of IT's role in addressing marketing and management complexity in different cultural context is made. Theoretical models are reviewed and responsible global marketing practices are promoted through digital transformation to reshapes the business operations. We also illustrate IT based solutions for dealing with cross cultural communication barriers, resistance to change as well as team dynamics. In this case study and trend analysis with trends, we show how own best practices of market segments, digitalization as well as cross cultural management work together with IT to encourage agility, customer focus, and continuous learning in the organization.