RETRO PAZARLAMA
in: İŞLETME BİLİMİNDE KURAMSAL VE PRATİK PAZARLAMA KONULARI, Şahin KARABULUT, Editor, Gazi Kitabevi, Ankara, pp.99-118, 2021
- Publication Type: Book Chapter / Chapter Research Book
- Publication Date: 2021
- Publisher: Gazi Kitabevi
- City: Ankara
- Page Numbers: pp.99-118
- Editors: Şahin KARABULUT, Editor
- Open Archive Collection: AVESIS Open Access Collection
- Uşak University Affiliated: Yes