FOOD SPECTACLE ON INSTAGRAM: #FOODPORN INSTAGRAM’DA YEMEĞİN GÖSTERİSİ: #FOODPORN
Moment Journal, cilt.10, sa.1 Special Issue, ss.83-107, 2023 (Scopus, TRDizin)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 10 Sayı: 1 Special Issue
- Basım Tarihi: 2023
- Doi Numarası: 10.17572/mj2023.1.83107
- Dergi Adı: Moment Journal
- Derginin Tarandığı İndeksler: Scopus, TR DİZİN (ULAKBİM)
- Sayfa Sayıları: ss.83-107
- Anahtar Kelimeler: #foodporn, food, food images, Instagram, spectacle
- Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
- Uşak Üniversitesi Adresli: Evet
Özet
The concept of food porn has emerged when food began to be presented with pornographic representations. The concept, which includes pleasure and inaccessibility, has found a new field of existence with the rise of visual networks such as Instagram. To date, approximately 300 million images have been shared on Instagram using the #foodporn hashtag. This number is quite high and is very important for understanding the transformation of food in the digital age. This study focuses on how images shared on Instagram using the #foodporn hashtag creating narratives with content, presentation and associations. For this purpose, images with the hashtag #foodporn were examined through the netnographic method and various sub-categories were created about the presented images. The content category created based on the findings is divided into two as harmful and healthy. The second category, presentation, is divided into three as creativity/mastery, locality (cultural) and status/identity. The third category, association, is divided into sexual and patriarchal associations. As a result, in this study, it has been determined that #foodporn images created on Instagram offer images that create meaning and association in various ways, and that the images consist of content that represents the social, cultural and economic structure.