Psychoneurobiochemistry of tourism marketing

Koc E., BOZ H.

Tourism Management, cilt.44, ss.140-148, 2014 (SSCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 44
  • Basım Tarihi: 2014
  • Doi Numarası: 10.1016/j.tourman.2014.03.002
  • Dergi Adı: Tourism Management
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.140-148
  • Anahtar Kelimeler: Consumer behaviour, Neuromarketing, Neurotransmitters, Physiology, Psychology, Psychoneurobiochemistry, Serotonin, Tourism
  • Uşak Üniversitesi Adresli: Evet

Özet

This study offers a unique approach to consumer/tourist behaviour called psychoneurobiochemistry and aims to explore the possible and potential influences of psychoneurobiochemical factors on tourism marketing. The study with a multidisciplinary approach analyzes and syntheses the psychological, neurological, biological and chemical research findings in terms of their implications for tourism marketing. The study particularly looks at neurotransmitters such as serotonin and dopamine melatonin hormone photoperiod and circadian rhythm and emotions. © 2014 Elsevier Ltd.