Psychoneurobiochemistry of tourism marketing

Koc E., BOZ H.

Tourism Management, vol.44, pp.140-148, 2014 (SSCI) identifier

  • Publication Type: Article / Article
  • Volume: 44
  • Publication Date: 2014
  • Doi Number: 10.1016/j.tourman.2014.03.002
  • Journal Name: Tourism Management
  • Journal Indexes: Social Sciences Citation Index (SSCI), Scopus
  • Page Numbers: pp.140-148
  • Keywords: Consumer behaviour, Neuromarketing, Neurotransmitters, Physiology, Psychology, Psychoneurobiochemistry, Serotonin, Tourism
  • Uşak University Affiliated: Yes

Abstract

This study offers a unique approach to consumer/tourist behaviour called psychoneurobiochemistry and aims to explore the possible and potential influences of psychoneurobiochemical factors on tourism marketing. The study with a multidisciplinary approach analyzes and syntheses the psychological, neurological, biological and chemical research findings in terms of their implications for tourism marketing. The study particularly looks at neurotransmitters such as serotonin and dopamine melatonin hormone photoperiod and circadian rhythm and emotions. © 2014 Elsevier Ltd.