The Effect of Nostalgia Proneness, Brand Image and Brand Trust onPurchase Intention and Brand Loyalty in Retro Marketing Applications

SOBA M., TAŞTEPE Ö.

PACIFIC BUSINESS REVIEW INTERNATIONAL, 2020 (ESCI)

• Publication Type: Article / Article
• Publication Date: 2020
• Journal Name: PACIFIC BUSINESS REVIEW INTERNATIONAL
• Journal Indexes: Emerging Sources Citation Index (ESCI)
• Uşak University Affiliated: Yes