Akademik Veri Yönetim Sistemi
Romaya Journal: Researches on Multidisciplinary Approaches, cilt.2025-April, sa.1, ss.103-113, 2025 (Scopus)
The banking sector remains a cornerstone of the world economy, which includes India. However, the ongoing financial crisis has put pressure on banks worldwide to operate more efficiently, and imp-lementing green banking practices is seen as the best course of action offering them a competitive advantage and improved performance. Hence, this study aims to provide insight into how the banking industry views the connection between GBP and banks’ competitive advantage and performance. Data for this study is being gathered from 423 employees of Indian public banks, using a convenience sampling method. Using structural equation modelling, the empirical results show that green banking practices greatly improve banks’ competitive advantage and performance. Furthermore, the connection between green banking practices and banks’ performance is facilitated by competitive advantage. The implications of this work for banks and other institutions make it unique and important. To promote green banking practices and investigate opportunities for competitive advantage, the study’s findings will be helpful to academics, bankers, banking institutions, government officials, and managers in India. Ultimately, this will improve the organizational performance of banks. As a result, this helps the nation’s economy grow sustainably and remain stable.