A RESEARCH ON THE COMPARISON OF THE EFFECT OF BENEFITS OBTAINED FROM SOCIAL MEDIA MARKETING TO BRAND COMMITMENT IN TERMS OF DOMESTIC AND FOREIGN CONSUMERS | AVESİS

Uşak Üniversitesi Akademik Veri Yönetim Sistemi

A RESEARCH ON THE COMPARISON OF THE EFFECT OF BENEFITS OBTAINED FROM SOCIAL MEDIA MARKETING TO BRAND COMMITMENT IN TERMS OF DOMESTIC AND FOREIGN CONSUMERS

Atıf İçin Kopyala

CAN P., ÇETİN İ.

INTERNATIONAL BUSINESS RESEARCH, cilt.10, sa.2, ss.29-42, 2017 (Hakemli Dergi)

Yayın Türü: Makale / Tam Makale
Cilt numarası: 10 Sayı: 2
Basım Tarihi: 2017
Doi Numarası: 10.5539/ibr.v10n2p29
Dergi Adı: INTERNATIONAL BUSINESS RESEARCH
Sayfa Sayıları: ss.29-42
Uşak Üniversitesi Adresli: Evet