How Social Media Influencers Shape Online Impulsive Buying: The Mediating Role of Parasocial Interaction

KARAHAN M. O.

TOURISM & MANAGEMENT STUDIES, vol.21, no.1, pp.113-125, 2025 (ESCI) identifier

  • Publication Type: Article / Article
  • Volume: 21 Issue: 1
  • Publication Date: 2025
  • Doi Number: 10.18089/tms.20250107
  • Journal Name: TOURISM & MANAGEMENT STUDIES
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, Hospitality & Tourism Complete, Hospitality & Tourism Index, Directory of Open Access Journals, DIALNET
  • Page Numbers: pp.113-125
  • Keywords: Digital Marketing, Social Attraction, Parasocial Interaction, Online Impulsive Buying Behavior
  • Uşak University Affiliated: Yes